Online Portfolios and Resumes

(The days of paper are petering out! Photo by Nathan Krig --
Please do not use without proper attribution)

I began an online portfolio this week. In my job search I have been applying online frequently. When I learned about the possibilities of an online portfolio, I thought it would be a great way to enhance my online job applications. It is a quick and easy way for me to show off some of my work alongside my resume.

For my portfolio, I chose to use VisualCV. The program is fairly easy to use, however, I did not feel that the tutorial was as helpful as it could be. I like that there is an option for adding pictures to each document, a place for videos and a way to copy and paste your resume from word.

I worked hard on my resume and like its format, so VisualCV allows me to keep some of that in tact. I also like that my resume is front and center and has my picture above. I received a tip from one informational interview saying that a picture with your resume helps interviewers remember who you are. When interviewing many candidates: things get blurry.

Overall, I like the options and capabilities of VisualCV and am excited to see what it does for my online job search.

The "Digital Divide" Might be Fading. Is a "Social Media Divide" Taking its Place?

(Photo by Nathan Krig -- Please do not use without proper attribution)

There is no doubt that the digital divide is slowly fading. Laptops and personal computers are increasingly available worldwide. As this is the case, the number of people online continues to increase, closing the gap between those online and those not.

Even as this is the case, companies might be in the midst of creating a new divide -- between the social media savvy and the non savvy. My grandmother attempted to create a blog under the impression that she could make money doing so. The end result was a sparse page with several ads relating to cat food -- not one blog post was present. I talked to her about it and learned that she did not understand how the blogisphere works at all. Furthermore, she gave up because she could not figure out how to make progress with her blog. It is important to note that she did read about blogs and gave hers some thought. It seems to me that there are some people who understand social media after studying it and there are others who do not understand and therefore give-up.

This leads directly into the question I have asked in the title of this post. I would say there are two very simplified groups of people online, those who engage in online discussion and those who do not. Within those who do not engage, there are probably two more simplified groups, those who chose not to engage because they do not wish to, and those who do not understand how to engage -- like my grandmother.

This becomes relevant in a new context when we look at the way corporations have begun to lavish customer service on social media influentials. For example, Todd Defren recently blogged about his troubled experience with a Netgear item he purchased. He called Comcast, his Internet provider because he could not get his new item to work: He had a crummy experience. Next he resorted to online tactics, and had a better experience with a more helpful individual, but still he could not solve the problem. Then he called Netgear, and had another terrible experience. After becoming frustrated he began tweeting. Immediately, a Netgear representative assisted him.

I wonder if Todd Defren was assisted so quickly because he has a substantial online following via his blog and Twitter. Or was he assisted just because he is social-media savvy? He implies on his blog that he was assisted on Twitter because he is active in social media.

If this is the case, what will become of people like my grandmother as corporations move forward in the online world? Will a social media divide be acceptable?

I'd love to hear your thoughts!

Who can Park Their Comments on Your Blog?

(Photo by Richelle Krig -- Please do not use without proper attribution)

It seems, from the comments I have seen, that folks are waiting to implement a comment policy until after they receive a "tasteless" comment. I know that some bloggers do not receive many comments -- my blog is currently at that stage. However, I am fairly certain that over time, my blog will accumulate more comments, at which point I feel it important to have a policy that I can differ to.

Comment policies are meant to be a little like an insurance policy: who doesn't like a little insurance? You can implement a policy that reflects your idea of ethical and or professional behavior. When the time comes to delete a comment because it contradicts the standards you uphold, you have the insurance of you comment policy. If the policy is posted where everyone can see it, then you should not have problems enforcing it.

Since a blog is a public forum for bloggers to publish opinions and ideas, it follows that eventually most bloggers are going to be confronted with a comment that makes them uncomfortable. The great thing about your blog, is that it's yours! That means you have the power -- and the right -- to do something about it.

You, as the owner of the blog, have the right to set ground rules for the way others interact on your blog. This means that you can say, "I reserve the right to delete and or not post comments that contain profanity or obscenity." When you get a comment with those characteristics; you may delete it and point to your policy.

Furthermore, as the owner of the blog, your reputation can be affected by the atmosphere created by the comments posted on your blog. It is important that your blog speaks to the kind of impression you wish to make, both online and off.

For good ideas on what kinds of comment policies you could implement, see Lorelle VanFossen's post or davefleet.com. Both the previously mentioned blogs go into detail on how to implement a comment policy. It does not take long to identify the standards that you expect fellow bloggers to conduct discourse by: write your comment policy today!

How and Why to Plan an Event

(Photo by Richelle Krig -- Please do not use without proper attribution)

Event planning can be a big mystery to many people. Kathy Sluzewski, management supervisor from Northlich, gives three reasons to have an event: to interest the media, to inspire sales and to increase traffic. In order to successfully achieve the above-mentioned, there are a few things you will probably be interested in learning.

Here are several things to keep in mind while planning your event:

1. Make sure everyone involved in the event is aware of why the event is being held.

2. Check and double-check all reservations, appointments and decoration-related details.

3. Remember that keeping the customer happy is a crucial part of the planning process.

4. Keep your target audience in sight.

For some additional tips, click here.

Tom Hagley, professor of public relations at the University of Oregon, gave this tip in his public realtions planning class: "If you are unsure of where to begin planning, imagine you are a guest at the event; then ask yourself what you would want, as a guest, to make the event spectacular. Walk yourself step by step through the event, beginning with the invitation." Make a list as you go through your imaginative process: Check your budget later. At this point, you are solely after a vision for the event.

Once the vision is set, come up with a plan for the planning process complete with your target audience, time line and budget. From the plan, you should be able to create a list of the phone calls you will need to make and deadlines you will need to meet -- remember to continually check on all reservations, appointments and decoration-related details. Lastly, make certain there will be a person on-site the day of the event whose sole purpose is to orchestrate the event.

These tips should give you a running start on your endeavors; happy planning!

Social Media Releases (SMRs)

Science Factory's Official Logo

from www.pitchengine.com

“It’s important to understand that the Social Media News Release is not intended as a replacement for the traditional news release... With 50+ percent of consumers now creating and sharing content online (Pew Research), it just makes sense to democratize access to corporate news and multimedia assets to anyone (reporters, bloggers, laypeople) who might be interested, and, to create a forum for community and context that – to date – has been unavailable via old-world press releases.” -Todd Defren

Even as SMRs are not intended to replace traditional news releases, they should still be written in hard news style with usable information. According to Dr. Tiffany Derville Gallicano, assistant professor at the University of Oregon School of Journalism and Communication, an SMR, like a news release, should be written in inverted pyramid style with a hard news lead. Both reporters and bloggers are busy. They are not interested in spinning your story the way you pitch it to them. Instead, they need atomized content, with information that they can use quickly, to write a story on their own terms. The best way to make a reporter happy with your release, and therefore more likely to pick it up, is to write directly: eliminate the fluff.

SMRs are different than traditional news releases because they allow content to be atomized and broken down. They also allow reporters and bloggers to converse online about content within the release. Furthermore, this format allows official logos and photos to be downloaded for the reporter's use. Another bonus to the SMR is that it can be tagged on your delicious page with links to other relevant online material. Shift Communications came out with the first SMR template; the diagram shows how content is easily rehashed by the user to create unique, relevant news stories.

Several SMR sites have popped up as of late. Just this evening I gave pitchengine a try. Visit my SMR for Eugene's Science Factory here. It is somewhat like a traditional release: The main part of the text is written nearly the same as a traditional release would be. However, it does offer atomized content with its news facts list to the right as well as extensive sharing capabilities online. Given that more than 50 percent of consumers are online, as Todd Defren points out, I would have to agree that it makes sense to offer an online version of the traditional news release.

Bloggers have indeed become an outlet for pitching your stories to. What better way than on their own platform?

Tips from the Ones who Hire -Interviews

(Photo by Richelle Krig -- from my portfolio -- Please do not use without proper attribution)

The University of Oregon's School of Journalism and Communication just held mock interviews and portfolio reviews in Portland, Ore.; PR practitioners volunteered to interview students. Click here if you are curious about what a portfolio review entails!

This was a really great experience that helped me to understand what practitioners are looking for during an interview. I spoke with Jodi Moore, Senior Staffing Partner and head of Studio D from Waggener Edstrom Worldwide, and Amy Moore Paterson, Vice President of LanePR.

Both ladies were very helpful, and offered information that I was grateful for. Here are several things they emphasized:

* List your social media skills on your resume.

*Don't expect to get hired based on your portfolio; however, they are good conversation starters.

* The way you present yourself and your portfolio is more important than what might or might not be within its pages.

* Bring an extra copy or two of your resume with you to the interview. (This is courteous to the interviewer, who may have 100 resumes to search through, before finding yours.)

* Know what is on your resume; have one in front of you so that you are not guessing at the next job listed. (This is why you should bring two with you to the interview.)

* While you are selling yourself, telling the interviewer about all of your wonderful skills, also tell a story that backs up your claims. (i.e., I have planned five weddings to date. Through planning weddings, I have realized I am a great problem solver. Once, the hem in the mother of the groom's dress fell out. I used clear duck-tape to tack it back, which held it in place for the rest of the night.)

* Have some questions for the interviewer. It shows that you are interested and have done research on the job you are interviewing for.

In addition to these tips, I would strongly suggest talking yourself through both your resume and portfolio -- before your interview. This will help you to communicate clearly and feel confidant in yourself. If you feel confidant, you are more likely to deliver in the above-mentioned areas.

Podcasting -an Experience

(Photo thanks to www.dreamstime.com/)

Today I have officially created my first podcast using Audacity. Please listen by clicking here!

Below are the show notes. As this was an assignment, the additional podcasts listed, are only hypothetical.

Particular Memorandums (Show Notes)

Welcome to my podcast series. I’m your host, Richelle Krig.

Particular Memorandums is a podcast series designed to help public relations practitioners to develop ethical and targeted messages. Each podcast covers ethical ways to deal with different audiences. This is the go to for your ethical gray areas in messaging.

Schedule

Week 1: The Foundations of Ethics

Week 2: Case Studies: What They Did Well, and What They Should Have Kept in Mind

Week 3: Ethical Green Messaging

Week 4: Social Media and Ethical Viral Marketing

Show Notes for Week 2: Ethical Green Messaging

Introduction: :0-:39

Greenwashing: :39- :50

Five ways to evaluate green messaging: :50-4:15

Next week: 4:15-4:56

References

Green Washing Index. http://www.greenwashingindex.com/. Accessed 22 April, 2009.

Hamill, S.; Heine, L.; Vesilind, A. P. (2007, October). Kermit’s Lament: It’s Not Easy Being Green. Retrieved from http://0-web.ebscohost.comjanus.uoregon.edu/ehost/pdf? vid=2&hid=106&sid=bfe6b68f-9dbb-4868-ac8a-7eddb0570dfe%40sessionmgr109

Round Two... The Phone Interview!

(photo thanks to http://www.stockvault.net/)

I am very excited to announce that I have a phone interview next week. With the current economy, I resigned myself to the fact that finding a job would take some time. Much to my surprise, my resume made it through round one (screening of resume and cover letter) and into the phone interview phase at a new destination resort and day spa. A soon as I was notified, I asked myself, now what?

Some quick research provided me with the confidence I needed. Come to find out, there are several things that can really make you stand out among other phone interviewees. The best way to leave an impression after the interview is to prepare for the call.

How do you prepare?
1. Be at least 99.9% sure you will be able to take the call at the scheduled time.
2. Plan in advance to be in a quiet place where you can concentrate.
3. Read the job description and understand what it entails.
4. Have your resume and cover letter in front of you along with paper and a pen for note taking.
5. Allow your personality to show but also keep in mind, this is an interview.
6. Have a few questions for the interviewer, click here for some really great ones

The phone interview is conducted as a step to narrow down the number of candidates for the job. It is not normal for one to be hired from a phone interview. There will usually be one to three in person interviews following your favorable impression on the hiring manager during your phone interview.

Relax just a little bit; your resume has made it past the initial taking out of the trash. Now you can see if you are a good fit for the job, the environment, and the expectations. The hiring manager is checking for these same things. Use the interview as an opportunity to gauge whether or not you think you will love waking up in the morning to this job!

Work-Life Balance is Pleased to Announce the Marriage of the Workplace and the Workforce

(free stock photo thanks to http://www.dreamstime.com)

Today I began reading a study published in the Public Relations Journal called, "Is It Still Just a Women's Issue? A Study of Work-Life Balance Among Men and Women in Public Relations".

As the study highlights, there are traditional expectations imposed on working individuals, stemming from the previously male dominated workplace. Women comprise a larger and larger portion of the workforce. Thus we are now experiencing the transitional phase following female workforce meets male workplace. There is a kind of metaphorical marriage happening between the two.

It suggests that if companies offer ways for employees to balance work and personal life, then the company will experience increased loyalty from its employees. This makes sense when considering the fact that generally PR practitioners studied, (male and female) described their life as "holistic, with work efforts entering and exiting their everyday practices and realities." If work and personal life intertwine, then a workplace that is conscious of this will logically mesh well with the individual employees.

How can an employer foster this loyalty and interchanging lifestyle?

Provide a Blackberry or other Internet savvy device

Encourage personal time and work from home options

Provide a forum for discussing work-life balance

Flexible schedules, and online options would be helpful, however social media may also play a role. As social media integrates more closely with formal communication, flexibility will no doubt follow. The holistic approach requires work and personal time to weave together, so media and communication tools like the Blackberry fit nicely.

While both men and women perceive work-life balance as a mainly female struggle, both genders agreed that PR was uniquely demanding of a professional's priorities. As around half of the PR practitioners are female, the marriage of workplace and workforce will need to continue to work through struggles. Ultimately a solid relationship with a productive and satisfying outcome will result.

Social Media = Social Revolution?

(Social protest turns riot in Moldova, creative use license, Thanks to The New York Times)

-The Twitter twisting is endless-

It has been asked, "Can the Internet bring social revolution to nations?" Is it possible that China will find it so difficult to control social forums synonymous with the Internet that a move toward democratic ideals might result?

An article in The New York Times brought me to ask a similar question of Moldova. As The New York Times article by Ellen Barry discussed the generation gap present in Moldova, it became apparent to me that there is something of a digital divide resulting from this gap. Because most policy makers, parents and grandparents have minimal presence online, they were unaware of the dissention brewing among their young adults and twenty somethings.

Young people were able to coordinate an entire protest via e-mail, cell phones, and yes... Twitter. Head counts of the protesting group vary from 600 to 1,500. Any way it's counted, Twitter was credited with providing the platform on which the protest stood.

Given that Twitter uses hashtags (that can be anything users chose) for networking, it can be difficult to pick out a social movement like the one in Moldova. Twitter's functions are starting to feel endless as professionals and the public alike twist twitter to their do their bidding.

It seems yet another possibility has dawned on the Twitter horizon. Grassroots campaigns will be using Twitter in the wink of an eye. With places like Portland, Ore., developing a Twisitor Center, call lists and sidewalk bombardment may become obsolete as the Twitter twisting has only begun.

Beginning 2009

(Photo by Richelle Krig)

I am currently a senior majoring in public relations at the University of Oregon. Graduation is June 13th, 2009. This year, 2009, holds the potential for a variety of things depending on who you are. As a student searching the job market, I must admit, the options could look brighter. However, my observations lead me to believe that I ought to conduct a steady and organized job search. I will posses a degree in public relations, which gives me the skill set to confidently apply to a wide variety of job listings.

As an aspiring PR practitioner soon to graduate, I feel the need to have a strong resume and confidant interview skills. Additionally, I will be valuble to potential employers if I understand social media.

I am new, and social media is relatively new. Many of my friends use all types of social media, giving me the perfect avenue to learn how, why, when, and where they use these media forms. Furthermore, the University of Oregon's PR program teaches the essentials of social media. Any student in my shoes would be wise to tap into available opportunities to learn what nearly everyone in communication wants to know: how can we utilize this new generation of media? My first step in the direction of understanding the previous question is this blog.

A little shameless self-promotion, please check out my LinkedIn profile!

Thanks for reading!

Sincerely,
Richelle